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Transit advertising

Marketing & Web  Transactional functions  Transparency

Transit advertising Advertising that appears on public transportation or on waiting areas and bus stops. Transparency A positive, color photographic image on clear film.


Television or radio.
BTL
See "below the line".
Bus king, bus queen
A type of outdoor transit advertising designed for the outside of buses. As the names imply, a king is a larger ad than a queen.
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See also: See also: Advertising, Consumer, Display, Distribution, Daypart

Marketing & Web  Transactional functions  Transparency

 
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