Point-of-Purchase (POP) Display An interior display that provides consumers with information, adds to store atmosphere, and serves a substantial promotional role.
POP Display See Point-of-Purchase Display.
a form of promotion used to support personal selling and advertising; displays, consisting of packag ... more ...
point-of-purchase Promotional materials placed at the contact sales point designed to attract user interest or call attention to a special offer, e.g., 'Sign up for Summer Reading Program.
A display away from competitive products, typically in the middle or at the end of an aisle.
Contributed by: MarcommWise Staff ...
Point-of-Purchase (POP) displays Advertising display material located at the retail store, usually placed in an area where payment is made, such as a check-out counter.
Tools for promotional sales include coupons, premiums and demonstrations.
External Stimuli - advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive.
in-store media - Advertising and promotional media that are used inside of a retail store such as displays, ads on shopping carts, coupon dispensers, and display boards.
From the point of view of the marketer, this introduces some problems since the purchaser can be targeted by point-of-purchase (POP) marketing efforts that cannot be aimed at the decision maker.
See also: Purchase, Point, Market, Marketing, Product