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Modified Rebuy

Marketing & Web  Modes of Transportation  Monitoring Time

Modified Rebuy

a buying situation in which an individual or organisation buys goods that have been purchased previo ... more ...


Buying situation- rebuy, modified rebuy, new purchase.
Purchasing Method
Purchasing methods- Internet, long term contract, warranty, financing, cash on demand.

Modified Rebuy: Where an organiation has to make changes to a specific buying situation.
New buy: Where an organisation faces the task of purchasing a new product/service.

See also: See also: Planning, Product, Purchase, Service, Cycle

Marketing & Web  Modes of Transportation  Monitoring Time

 
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