the period following the end of the Second World War which saw the emergence of the marketing concep ... more ...
Relationship Marketing Era in Tourism
The term relationship marketing refers to a marketing strategy in a business develops a relationship with its clients in order to assure their continued loyalty.
Is Mass marketing era over
Product Sampling methods
5 levels of relationship marketing
The Increasing importance of Marketing
Positioning by Competition ...
See also: Communications, Marketing, Brand, Mass Market, Advertising