An advertiser's authorization (often through the advertiser's ad agency) for a publisher to run an ad in a specific issue at the agreed upon rate.
Contributed by: MarcommWise Staff
Integrated Marketing Communication ...
: The contract between a media buyer and the media property selling the advertising.
Instills Trust: The ability of the communication to create trust and confidence in the mind of the recipient.
Insertion Order: Offen referred to as an IO. Insertion Orders are contracts between an advertiser/agency and a publisher/ad network.
Written instructions from the advertiser or agency authorizing a publication to run a specific advertisement in a specific issue.
Insertion Order - A online or printed document that specifies the details of an advertising campaign.
 (I/O) A contract that specifies the details of your search advertising campaign, including placements options, keywords, ad creative, landing page, pricing, geo-targeting, and language options.
Additional ad impressions above the commitments outlined in the approved insertion order.
See also: Insertion, Insert, Advertising, Click, Online