Demographic Segmentation - the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix; sometimes called State-of-Being Segmentation.
See Segmentation Bases.
: A means of segmenting customers based solely on demographics (age, income, gender, ethnicity, etc.). Learn More ...
Demographic segmentation: grouping consumers on the basis of one or more demographic factors.
- A method of segmenting a market based on the demographic characteristics of consumers.
Demographic segmentation consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality
Depth interview ...
Demographics originates from the word ‘demography’ which means a ‘study of population’. The population can be divided into age, gender, income, and family lifecycle amongst other variables.
Market segmentation strategy whereby the intended audience for a given product or service is divided into categories based on demographic variables (demographics).
Geo model made famous by New Labour for classifying neighbourhoods into lifestyle types.
Mystery Shopping ...
Marital Status - whether an individual is married, single, divorced or widowed; an important variable in demographic segmentation.
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How to use your customer database
Limitations of segmentation
6 Advantages of Segmentation ...
According to Better Management, an online business reference guide, 60 percent to 80 percent of leads fall by the wayside. Targeting your lead generation efforts, based on demographic segmentation, ...
See also: Consumer, Brand, Marketing, Segment, Product