Home (Consideration set)

 Marketing & Web 

Home  
 
 
Home » Marketing & Web » Consideration set


 

Consideration set

Marketing & Web  Conjunctive Model  Consultative Selling

Consideration Set

alternatives which consumers actively consider before making their final purchase decision; also ref ... more ...


Evoked Set: The brands that spontaneously come to mind during a series of open-ended awareness and usage questions. The notion of a "consideration set" is very similar in meaning to evoked set.

Evoked Set - brands that a buyer is aware of, and thinks well of, when considering a purchase ; also called the Consideration Set.

See also: See also: Interview, Advertising, Analysis, Variable, Consumer

Marketing & Web  Conjunctive Model  Consultative Selling

 
RSS Mobile