Competitive position: the organisation's strategic position in a market compared with its competitors: leader, challenger, follower or nicher.
- an organization's ranking in its industry by size and business strength; hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market niche player, ...
Competitive position is driven by the sectors or segments in which a Strategic Business Unit (SBU) operates.
Competitor Analysis: Process of understanding and analysing a competitors strengths and weaknesses, with the aim that an organisation will find a ing difference within the market.
We'll also need to learn and understand your competitive position in your marketplace. Even then, all of the visibility in the world still cannot forecast future sales volume at this early juncture.
Marketers decide upon a , which enables them to distinguish their own products from the offerings of their competition. The marketer would draw out the map and decide upon a label for each axis.
Some of the issues addressed in a marketing plan are strategic, meaning they help define the firm's overall marketing goals and competitive positioning.
See also: Service, Competitive, Market, Customer, Strategy