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Below the Line Advertising
No change in the advertising landscape has been more important than the influx of expenditures devoted to what has become known as below the line advertising.


(BTL): an advertising technique that uses less conventional methods the ATL advertising, such promotions, direct marketing, sponsorship and public relations ...

Below the line
Non-media advertising or promotion when no commission has been paid to the advertising agency or media owner. Includes direct mail, point of sale displays, giveaways.
Blogs/Blogging ...


' is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency.

Below the line (BTL): advertising that encourages the consumer to respond somehow (getting into a dialogue with them) - getting them to click a link or post something back or make a call, for example - such as much direct mail, ...


A traditional term to describe alternatives to the mass media approach to promotion
Boston Consultancy Grid / Matrix ...

Below the Line Advertising Definition
Below the line advertising is one of the two key categories of advertising (the other is above the line advertising).

(BTL)
A type of sales promotion focusing on short-term incentives, usually targeted toward consumers.
Beyond the banner ...

In video production, any cost not itemised in a production budget when making a film or video is said to be 'below the line'.

Advertising (above and ).
Sponsorship.
Packaging.
Merchandising (and point-of-sale).
EMarketing (and Internet promotions).
Brands.

Corporate Sponsorship - a form of below the line advertising in which a corporation offers funding to a group, association, sporting body, etc. in return for a range of promotional opportunities.

strategy companies use to sell or promote their products/services. Above the line campaigns/promotions use media that is either broadcast or published to mass audiences, such as radio, TV, print and cinema. (Next week we will look at ) ...

Comparatively, it is pretty easier in Product marketing and finds a major usage in BTL ( Below the Line) sales promotion.
Adoption - The actual adoption of the product. Wherein the consumer finally decides to adopt the product.

See also: See also: Consumer, Advertising, Marketing, Product, Market

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