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Above the line

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Above the line (ATL): an advertising technique using mass media to promote brands. Major above-the-line techniques include TV and radio advertising, print and outdoor media, web and internet banner ads.



Advertising for which a payment is made and for which commission is paid to the advertising agency. See also 'below the line' and 'push promotion' .
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Above the Line Advertising
Above the line advertising refers to traditional mass media advertising, that which is conducted in newspapers, on television, the radio, and on the internet.


Is a strategy companies use to sell or promote their products/services. campaigns/promotions use media that is either broadcast or published to mass audiences, such as radio, TV, print and cinema.

Above the line
Above the Line' is the term commonly used for advertising for which a payment is made and for which commission is paid to the advertising agency.


A traditional term for mass media promotion such as TV or cinema ads
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Above the line (ATL): advertising that delivers brand messages to the consumer that doesn't aim to start a dialogue with the consumer and is not interactive - such as billboards, TV, radio and a lot of print ads ...

(ATL)
Any advertising technique that focuses on general media such as TV, cinema, radio, print and Internet.
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Some advertising agencies where traditionally above the line while some advertising agency companies traded purely below the line.

Below the line advertising is one of the two key categories of advertising (the other is advertising).

See also: See also: Advertising, Customer, Promotion, Marketing, Market

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